Storyscaping in CX Transformation in the Age of AI
Storyscaping Series
Part 1: The Framework
This article explores how Storyscaping is transforming customer experience by integrating brand purpose, AI-driven personalization, and seamless omnichannel engagement—and how AI is amplifying its impact. It introduces a framework that moves beyond traditional storytelling, creating immersive brand worlds where customers actively shape the narrative in real time.
Part 2: Orchestrating the Storyscape:
The Technology Enablers | CRM, CDP, Commerce & Integration
The platforms behind customer experience have evolved — and so must our approach to orchestrating them.
In Part 2 of my Storyscaping series, I explore how CRM, CDP, Commerce, and Integration platforms enable brands to move beyond fragmented journeys — orchestrating adaptive, intelligent, and timely experiences at scale.
Part 3: Powering the Living Storyscape
What makes AI truly transformative?
It’s not just the tech — it’s how we orchestrate it across platforms, people, and purpose.
In Part 3 of the Storyscaping series, I explore how AI, analytics, and organizational readiness can turn static customer journeys into living, adaptive experiences.
If your AI program isn’t telling better stories — or building stronger customer relationships — it might be time to zoom out and reframe.
Explore the secret side of Thet
Explore the creative journey of a seasoned digital strategist and storyteller. With expertise spanning creative direction, post-production, and enterprise-level digital solutions, Thet blends artistry and strategy to deliver transformative experiences.
From directing and producing the globally screened musical film A Sunny Day to leading large-scale digital innovations, Thet’s work bridges technology, storytelling, and impact—turning bold ideas into reality.